A Categorical Data Analysis on Relationships Between Culture, Creativity and Business Stage: The Case of Vietnam

In this paper, we offer a new way of exploring relationships between three different dimensions of a business operation, namely the stages of business development, the methods of creativity and the major cultural values. Although separately each of these has gained enormous attention from the management research community, evidenced by a large volume of research studies, few studies have attempted to describe the logic that connect these three important aspects of a business, let alone develop empirical evidence that supports any significant relationships among these variables. This paper also provides a dataset and an empirical investigation on that dataset, using a categorical data analysis, to conclude that examinations of these possible relationships are meaningful, even for seemingly unquantifiable information. The results also show that the most significant category among all creativity methods employed in Vietnamese enterprises is the idea of ‘creative disciplines’ in the ‘entrepreneurial phase’.